2K Entertainment’s Brand Partnerships and Events division is at the forefront of blending music, lifestyle, and culture through impactful events and collaborations. We have hosted standout events like the Wireless After Parties in 2022 and 2023, as well as the Brits After Party in 2024, bringing together top industry professionals, influencers, and artists. In partnership with brands such as Bentley, Cîroc, AU, Chivas Regal, Nike, Sony, Gumball, Drip, UGGs, Popeyes, Nando’s, Wingstop, KFC, and Gymshark, we’ve elevated the event experience with unique activations. Additionally, we collaborate with creative agencies like Vamp and Bloom to produce pop-up shops and album launch parties, creating immersive brand and artist experiences. Our mission is to connect the dots in the music and entertainment world, fostering meaningful connections in every project.